AdWords

Search volume study – can you trust Google’s Keyword Planner?

One of the many problems facing SEO’s these days is how to carry out effective keyword research.

With [not provided] now accounting for about 80-90% of organic keyword data in Google Analytics, we’re effectively working blind when it comes to trustable data on what search terms are being used.

There are lots of ways to shed light on keyword data – from studying the landing page data in Analytics to relying on data from Bing/Yahoo and using the search query reports in Google Webmaster Tools (which are ridiculously rubbish if you ask me). (more…)