Google PageRank updated – does anyone actually care?

So, Google have finally rolled-out a toolbar PageRank update today – the first this year.

As well as it raising more questions about whether Matt Cutts can actually be trusted on anything (he said a few weeks ago that a 2013 PageRank update would be highly unlikely), today’s update also got me to thinking – does anyone really care about PageRank anymore?

Sure, I use it quite regularly as a quick metric when researching link prospects etc… but it’s certainly not the only metric I use and I don’t think my work in SEO would be in any way affected if PageRank didn’t exist. I definitely would never use it as a metric to track, base strategies around and obsess over – and I think the industry as a whole is coming round to that way of thinking.

Which raises the question, why are Google bothering to publish toolbar PageRank data any more?

Do any of you guys use PageRank much and find it a useful metric? Let me know in the comments….

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