So, Google have finally rolled-out a toolbar PageRank update today – the first this year.

As well as it raising more questions about whether Matt Cutts can actually be trusted on anything (he said a few weeks ago that a 2013 PageRank update would be highly unlikely), today’s update also got me to thinking – does anyone really care about PageRank anymore?

Sure, I use it quite regularly as a quick metric when researching link prospects etc… but it’s certainly not the only metric I use and I don’t think my work in SEO would be in any way affected if PageRank didn’t exist. I definitely would never use it as a metric to track, base strategies around and obsess over – and I think the industry as a whole is coming round to that way of thinking. (more…)