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You are what you read – the best SEO articles from the past week (15 – 21 June)

Kicking off this week’s roundup is not one but two communications from the Googleplex. First off they sounded the death-knell for ‘link building’ by changing the wording on their fabled webmaster guidelines, replacing the instructions for webmasters to increase ‘the number of high quality sites that link to their pages’ with instructions to create ‘high-quality sites that users will want to use and share’ (here’s Search Engine Land’s take on it: http://searchengineland.com/google-changes-ranking-advice-says-build-quality-sites-not-links-163931) (more…)