Kicking off this week’s roundup is not one but two communications from the Googleplex. First off they sounded the death-knell for ‘link building’ by changing the wording on their fabled webmaster guidelines, replacing the instructions for webmasters to increase ‘the number of high quality sites that link to their pages’ with instructions to create ‘high-quality sites that users will want to use and share’ (here’s Search Engine Land’s take on it: http://searchengineland.com/google-changes-ranking-advice-says-build-quality-sites-not-links-163931) (more…)
The one question I get asked more than any other about SEO is ‘what tools do you use?’.
Unlike a lot of SEOs I know I’m not a big fan of letting tools do too much of the work, as I never fully trust a heavily automated process and I actually quite enjoy the slow and sometimes mundane task of manually crunching through data! But even so, I naturally have to depend on some tools to do a lot of the heavy lifting. (more…)