I’m a bit late on this week’s round-up – sometimes work and life combine to the detriment of my blogging, unfortunately – but not to worry, as always last week saw plenty of great new developments and tips in the world of SEO. So let’s dive straight in… (more…)
Google finally pushed the button on its much-rumoured Penguin update this week – which has pretty much dominated my reading. As with all publicised algo changes, we get the announcement that it happened followed by a load of blog posts about what it means and how it will ‘change SEO’ etc… etc… before some actual, solid data on winners and losers starts to filter through.
So here’s the pick of the posts from each of those stages: (more…)
Every week seems like a busy one in the high paced world of SEO, but this week has felt particularly more hectic than usual – mostly thanks to Google’s I/O conference going on over the pond at the same time as SMX London.
Naturally, the blogs have been buzzing with breaking SEO news, fresh ideas and general need-to-know information from both of these big events. So if you need to play catch up here’s a quick list of the better roundup’s: (more…)
Good, simple guide to SEO from WordPress.com
We get a lot of questions about SEO here on WordPress.com, and no wonder — you work hard on your site and want to get the word out! SEO stands for Search Engine Optimization. SEO recommendations are intended to help your site rank higher and more accurately in search engines, like Google. Say you write a blog about sailboats. When someone Googles “sailboats,” how many pages of results do they have to scroll through before they see a link to your blog? The goal behind having good SEO is to increase your website’s SERP (Search Engine Results Page) ranking.
Ideally, you want your link to be on the first page of results. The best ways to accomplish this are:
- consistently publish useful, original posts about sailboats; and
- promote your blog in intelligent ways to people who are looking for information about your topic.
The more traffic your blog receives for sailboat-related searches, the…
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One of the main reasons I love being involved in SEO is that it’s an industry that is always moving. Stand still too long and at best you’ll find yourself irrelevant, at worst you’ll be penalised and traffic-less before you even know what’s happened!
Luckily, there’s never a shortage of useful articles and blog posts about the new developments on SEO – the only difficulty is being able to keep up with them all. (more…)
The one question I get asked more than any other about SEO is ‘what tools do you use?’.
Unlike a lot of SEOs I know I’m not a big fan of letting tools do too much of the work, as I never fully trust a heavily automated process and I actually quite enjoy the slow and sometimes mundane task of manually crunching through data! But even so, I naturally have to depend on some tools to do a lot of the heavy lifting. (more…)
As is often the case, it took a conversation with someone not so ingrained in the world of SEO as me to help me properly make sense of Google’s ongoing link spam strategy . Usually, when I’m reading, thinking and talking about this kind of thing I get bogged down in too many details to really cut through the clutter – so it’s only when I have to explain it in very simple terms that I can get to the very core of the issue.
As Einstein (probably) said: If you can’t explain it simply, you don’t understand it well enough
So with those words ringing in my ears, I decided to try and shed some simple light on Google Penguin for this, the first post on my brand new blog. (more…)